Tatiana Antonenko, International Dairy Magazine

Patient Ukrainian consumer, after the habit of Soviet Union modest grocery shelves suffered the shock of a variety of cheap food stalls at the supermarkets, wasn’t long happy with foreign colorful wraps. Common sense prevailed, and the words «this is our, domestic, natural» showed that people «overeat» imported and came back to a simpler but domestic.By inertia, confidence in the food control system, research institutes, which with doctors has recommended something to food industry and set standards for them, and then they are strictly adhered to — all this was a great asset for marketers start-ups in 90 ’s. They had the good opportunity to exploit nostalgia for «domestic». Peppy managers of multinational companies moved to our territories, mastered great perspective of fifty million market, carefully studied the profile of consumers, their habits and preferences, and were surprised by almost complete absence of brands and habit to use milk cans.

More information read in the magazine «Milk and Farm» # 2 (15), April 2013