Viktoria Sova

This is the amount an average Ukrainian has added to his yearly portion of milk. This rise has appeared to be the first for the last couple of years. Ukrainian Dairy Association (UDA) also made efforts to obtain such results. How has it helped? What social projects and events has it taken part in? What were the first results? What is there in plans? Read all the answers below.

Prerequisites

They weren’t very favourable, to choose my words carefully. It’s hard to tell people how healthy the product is in the atmosphere of its total adverse publicity and obsessive advertising of sodas. Arguments about milk influence on weight, unhealthy lactose and artificial milk in stores are not the only ones.

Statistics didn’t please as well: together with the Spanish, who drink over 600 kg of milk p.a.; the Dutch — 530 kg; the French — 480 kg; the Ukrainians, drinking 153 kg, come forty-third.

Anyway, the figure is higher, than in 2012, when we had only 147 kg. In general, milk consumption rose to 6,2 million tones.

The starting point

In May, 2012 UDA started the project “I Love Milk”. The first event as a part of the project was a “celebrity” photo session “Milk Whiskers”, called to popularize milk and dairy products. The writer Svitlana Povaliaeva, designer Andre Tan, journalist Bogdan Kutiepov with his family, singer Yulia Lord and others took part in it. The organizers requested celebrities to start crafting a modern positive image of milk.

Find more details in the magazine “Farm and Milk” № 6 (19), December, 2013.