The Austrian company «Pöttinger» came to the Ukrainian market a decade ago, much later than the other suppliers of similar equipment. During this time, comany grew, firmed up, and has become not just a reliable business partner, for many milk producers but a knowledge guide. About European approach to business, the evolution of forage conservation and process of company establishment tells the director of LLC «Pöttinger Ukraine» Vadim Andrushchak.